Analytics API Service

Campaign & Audience Parameters

Triggers experiment with matching utm_campaign (persists in session)

Triggers experiment with matching audience (persists in session)

Testing Override Parameters

Forces specific experiment ID and variation (for testing)

Forces specific experiment with champion variation

Forces UTM campaign experiment to show specific variation

Forces UTM campaign experiment to show champion

Priority Order

1. URL Override: ?exp=123&var=A (testing - always wins)
2. UTM Campaign: ?utm_campaign=summer2024 (persisted)
3. Audience: ?audience=vip_customers (persisted)
4. Default Split: Normal A/B testing based on champion_percent

Example Testing URLs

Expected Experiment JSON Structure

{
  "data": [
    {
      "shopify_id": "gid://shopify/Product/8575792906371",
      "experiments": [
        {
          "experiment_id": 123,
          "champion_percent": 75,
          "utm_campaign": "summer2024",
          "audience": "Everyone",
          "content_variations": [
            {
              "variation_id": "A",
              "variation_percent": 25,
              "fields": [
                {
                  "field_type": "{{product.description}}",
                  "content": "Challenger content..."
                },
                {
                  "field_type": "{{product.name}}", 
                  "content": "Challenger title..."
                }
              ]
            }
          ]
        }
      ]
    }
  ]
}